Before diving deeper into our project results, let’s take a moment to define a core concept: Sustainable Finance. 

Sustainable finance refers to investment and financial decision-making that takes into account environmental, social, and governance (ESG) criteria. It’s about funding growth that supports long-term ecological and social well-being, not just short-term returns. 

Examples include: 

• Investing in renewable energy instead of fossil fuels 

• Evaluating a company’s climate risks or labor standards before investing 

• Issuing green bonds to finance eco-friendly projects 

Through GenESG, we aim to make these complex themes accessible and actionable for students—by designing microlearning tools, training professors, and integrating GenAI to make ESG learning more interactive and personalized.